Bryson Lester arrived at the Big Sky Conference as the Director of Communications in March of 2021. He was promoted to Senior Director of Communications in November of 2023. 
 
In his two full seasons with the league, he has served as the contact for Men’s Basketball, Men’s and Women’s Cross Country, Men’s and Women’s Track & Field and Men’s and Women’s Golf. He also serves as the league’s liaison with INFLCR, servicing all 10 member institutions name, imagine and likeness needs.
 
He has also been an integral part of the league’s expanded social media presence, which has notched a number of top-10 monthly rankings compared to all other NCAA Division I NCAA conferences according to SkullSparks.

Lester joined the Big Sky Conference after working at conference former member institution Southern Utah since 2015. In his role as the Assistant AD for Communication/Marketing, Lester oversaw the media and fan engagement initiatives for all 15 teams. With a background in video production and social media, Lester brings a wealth of experience in digital media.

“A major point of emphasis for our communications team is to tell the stories about our talented student-athletes, coaches, and athletic departments in new and compelling ways,” Wistrcill said. “Bryson has a proven track record of having done just that at a Big Sky school. When you factor in his intimate knowledge of our conference with the opportunity to move closer to family, we feel this truly is a great fit for both him and us.”

While with the Thunderbirds, Lester was the primary contact for the football, men’s basketball, and men’s and women’s golf. Lester helped garner regional and national coverage for the Football Championship Subdivision Playoffs and the CollegeInsider.com postseason tournament.

A native of Centerville, Utah, Lester graduated from Southern Utah in 2016 with a bachelor’s degree in media studies and then his master’s degree in professional communication in 2020.